In 2015, Marian Leitner-Waldman, Archer Roose Co-Founder & CEO, sat at the dinner table contemplating a question we’ve all asked ourselves: “Do I really want to open a whole bottle of wine, when I really only want one glass?” Soon after, Archer Roose was born.
(This article was not written but gathered from various official brand/winery articles and published in GrapeBunch, our weekly wine periodical. Click here to read the original!)
Joey Casco
Beverage Marketer
Certified Specialist of Wine
Certified Specialist of Spirits
Archer Roose is on a mission to produce globally-inspired, affordable luxury wines with minimal intervention. Sourced from the best winegrowing regions around the world, Archer Roose fosters personal relationships with small, adventurous winemakers to produce varietals that are every bit as luxurious as they are respectful to the environment. Archer Roose wants you to know exactly what you’re drinking, so they share everything that goes into their wine.
A leader in the canned wine category, the brand is dedicated to sustainable and transparent practices, such as leveraging low-intervention winemaking processes, investing in environmentally-conscious packaging as well as co-funding research to improve the quality of canning technology.
Actress Elizabeth Banks joined Archer Roose in 2021 as Co-Owner and Chief Creative Officer alongside Marian-Leitner Waldman. Initially attracted to the brand through her love of wine, Banks stands by Archer Roose’s mission to make high-quality wine accessible to modern wine drinkers with formats to fit their lifestyle. Both Banks and Leitner-Waldman are leaders in their industries, share similar values and are partnering together to elevate diversity and empower women in the beverage industry. They continue to challenge the status quo by creating a product that disrupts how wine is made and packaged, but also how it’s marketed – with humor.
* at time of publication, 9/20/2024
This article was not written but gathered from various official brand/winery articles for The GrapeBunch Wine Periodical.
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Joey Casco
Beverage Marketer
Certified Specialist of Wine
Certified Specialist of Spirits
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